Hey Borat! Show me the money!

So I went and saw Borat yesterday. This is a very funny movie and I was intending to do a glowing review. A clever movie filmed on virtually no budget, documentary style, just the kind of thing I love. Imagine my horror, when, in the course of my online research, I find out that 'virtually no budget' is actually US$18M. I am outraged.

Some movies are lauded as $5M movies that look like they cost $20M. Well, here's a movie made for $18M that looks like it cost $100,000.

Let's just see if we can work out where all that money went.

Sets: zero (it is filmed entirely on location in Romania and the U.S.A.)
Cast: 3 credited (all other people on screen are real people, reportedly unpaid)
Special effects shots: 1 (a black bar over Sacha Baron Cohen's willy). FX crew: 1
Costuming: Borat wears the same suit (never washed) throughout the movie
Bears: 1

The previous weeks highest grossing movie in the US, Saw III, cost $12M, has a cast of 27, complex, specially built sets and an 11 man visual effects crew. That sounds like pretty good value. Admittedly it didn't have any bears in it, as far as I know.

Maybe I'm wrong, maybe it is really expensive to make a movie look this cheap. I can't really see why, though - surely the easiest way to make something look cheap, is to make it with very little money. Certainly, if the entire thing was a setup, it would have cost a fortune to stage. However, given the publicity surrounding the 'victims' of Borat and subsequent litigation it is pretty clear that the majority of the film was not setup.

I can only think of one cost the could blow the budget out that high. Wages.

I have one word for Mr. Baron Cohen... percentages. If you are the creative force behind a movie project, or any kind of big star, have enough confidence in your success to take minimal payment upfront, and a percentage of profits.

Another possibility is that the production budget included a large war-chest to fund the inevitable lawsuits that followed the release of this film, à la Google's Youtube purchase. I doubt it, though, and that doesn't count as a 'production' cost anyway.

Regardless, I can't and I won't review this movie, as much as I'd love to.

Even though Borat has passed $100M at the box-office, I just hope they realise that by not making this movie for less than $10M they will be missing out on the significant revenue that would have been generated through a full review on this site. According to Google Analytics, there have been 11 unique visitors in the past week, not including Meatpopsicle and myself. That's right, 11, Mr. Greedy Baron Cohen. Think about that next time you make a 'low-budget' movie.